MAZOOMA IN GAMES TIE-UP WITH BETFAIR - February 2010
Mazooma has agreed a deal with Betfair to distribute games through its popular gambling website.
The deal will begin with the introduction of the popular Snakes & Ladders and Cops N Robbers five reel versions of the fruit machine classics on the Arcade section of the Betfair website.
Tony Oliver, Managing Director of Mazooma, said: "We are looking to create sustainable partnerships with leading brands to enable us to maximize our content exposure."
"Betfair has had huge success in the arket place with a large and loyal customer base. We feel we can deliver compelling new content for their customers and are looking to provide further well-known titles very soon."
David Rushton, Head of Games Commercial Development at Betfair added: "We are delighted to enter into this partnership agreement with Mazooma.
With Mazooma's games proven in the off-line world over many years, we're very confident that by offering them in the Betfair Arcade we'll continue to provide our customers with the most engaging and entertaining portfolio of games available."
http://www.betastic.co.uk/gambling_news-mazooma-in-games-tie-up-with-betfair.htm
