News > MAZOOMA RELAUNCHES BRAND ON THE BACK OF CONTRACT WINS - September 2009

MAZOOMA RELAUNCHES BRAND ON THE BACK OF CONTRACT WINS - September 2009

Mazooma is re-launching its brand as a digital content provider to bookmakers and online casinos.

Tony Oliver, Managing Director of Mazooma, said: "Eighteen months ago, we embarked on a strategy to focus on delivering gaming content utilizing both the Bell-Fruit and Mazooma brands.

"We planned to leverage our extensive back catalogue of machine titles, to provide quality games, with familiarity and a trusted brand across various platforms, to supply the LBO, online and export markets.

"This will provide incremental revenue for the group to compliment its strong machine sales in both the UK pub and export markets. So far we have secured partnership agreements with top brands such as Coral for the LBO sector and Skyvegas.com in the online market with more to follow."

Mazooma has already secured an exclusive deal with Coral to provide digital B2 and B3 content across its 6,500 Fixed Odds Betting Terminals (FOBT's) in the UK.

Following the success of the Cops N Robbers B3 game within the Coral Betting shops, Mazooma are now launching a B2 version of the game across the UK (from Monday, November 23rd) and plan to introduce a number of other new games over the next 3 months.

John Petit, Machines Director at Gala Coral, said: "We've been delighted with our partnership with Mazooma. The first game, Cops N Robbers has been a great success and we are looking to build on this with the B2 version. Both myself and my team work closely with Mazooma to agree a roadmap of content that will enhance the current offering to our customers."

Mazooma has also signed a game development agreement with Sky Vegas. The online operator is currently running Snakes & Ladders, Cops N Robbers and Pieces of Eight on their platform with great success and further titles are due to be launched in the coming weeks.

Managing Director of Sky Betting & Gaming, Richard Flint, said: "Mazooma are a key partner and we are delighted to bring their well known brands and gaming expertise to enhance the experience for all of our customers. We are constantly looking to improve our offerings to our customers with top brands and innovation. Mazooma are an essential contributor to Sky Vegas achieving this goal."

Paul Malt, Director of Games Design at Mazooma said: "Our games are designed to offer the player a familiar and exciting gaming experience by taking the best titles and features from our extensive analogue back catalogue and then transferring them into a digital game. We approach each game design from the player's perspective and so far the results have been extremely positive."

Mazooma was created in 1997, now within the Bell-Fruit Group; they concentrate on developing digital content. Mazooma distributes its games across a number of platforms including ORBIS, GTS, GGP and The Global Draw and also boast a significant export market.

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